GAON KI ORR’, SAIL launches Rural Awareness campaign to increase steel usage in rural India
The Central Marketing Organisation (CMO) of Steel Authority of India Limited (SAIL), has recently launched a countrywide Rural Awareness campaign aimed at increasing steel usage in rural India, which is a thrust area identified under the new National Steel Policy. In tandem with raising the country’s steel producing capacity to 300 million tonnes by 2030, the policy envisages increasing per capacity consumption of steel (pccs) from the existing 65 kgs to 160 kgs, with concurrent growth of pccs in rural India from the current level of 16 kgs.
Meets held as part of SAIL’s campaign christened SAIL Steel: Gaon Ki Orr also create awareness about SAIL steel products and the company’s extensive distribution network.
The fourth such meet of the campaign in Northern Region was held at Sundernagar in Mandi district of Himachal Pradesh on 5th September ’17. It was attended by more than 150 people, including local masons, micro-dealers of steel, area managers of HPCSS (Himachal Pradesh State Civil Supplies Corporation) & HIMFED (Himachal Pradesh State Cooperative Marketing And Consumer’s Federation Ltd), and local administrators such as tehsildars, superintending engineers and school principals and their family members.
Following a presentation on manufacturing of various steel products and their usage in different walks of life, especially in the rural sector, films on SAIL and its manufacturing facilities were screened for the gathering. The masons participated enthusiastically in the exciting quiz based on the films shown. A drawing contest on the theme of ‘Steel’ was also organised for the 50-odd children who took part in this awareness campaign.
On the occasion, Galvanized Products made from SAIL Jyoti GP Sheets such as boxes, trunks, grain storage bins and hamams (water heater used locally) were displayed along with the complete range of SAIL TMT (used for construction) and the popular Salem Stainless Stainless kitchenware products.
SAIL officials urged the gathering to increase the consumption of quality steels, which would in turn help in increasing per capita consumption of steel, thus leading to economic growth and well-being of the country.