ICONIC Fashion expands its retail footprint, enters Surat

New Delhi: As the end of the year 2022 comes closer, ICONIC Fashion India adds another feather to its cap by expanding its retail footprint in Gujarat. After Ahemdabad, Iconic Fashion has now opened its doors to the people of Surat, the largest commercial centre for textiles. ICONIC Fashion is one of the biggest retailers of premium clothing in India and houses prestigious brands like GANT, True Religion, DKNY, Elle Paris, Bugatti, Antony Morato, Matinique, Kendall, Kylie and more than 80 others.

The 22,000 square feet store stands in full grandeur in the Kalp Business Centre, Athwa, Surat. This outlet flaunts the classic and industrial feel of Iconic and premium brands that it houses. From GANT and True Religion to Elle Paris and Blue Giraffe, the store has more than 20 brands that cater to men, women and children. The store is built keeping in mind Iconic’s philosophy of having family clothing stores in every city of India. With each store, Iconic Fashion aims at making luxury affordable and available.

At the launch, Apoorv Sen, Chief Business Officer, Iconic Fashion India, said, “We entered Gujarat by opening our first store in Ahmedabad.

Since then, the love that we have received from the state has been unreal. The demand accelerated month on month and we just knew that the state needs another outlet in its 2nd largest city, Surat. The customer base here is urban, educated and always on the lookout for trendy pieces. We understand the market demand and are poised for good business from the support of youth and young adults of Surat.”

Notably, Iconic’s journey began in 2013 with its first store in Delhi and an ambitious goal of making fashion accessible. Initially, it started by housing 8 brands but soon the portfolio widened to 130 out of which 80+ brands are international. Iconic’s goal is to offer a luxurious and contemporary shopping experience to people across India.

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