Ashis Sinha I Ranchi: Celebrating 100 years of participation of Indian athletes at the Olympic Games, the Indian Olympic Association (IOA) adopted a new branding and visual identity, including an institutional and a commercial logo on Monday.
The new identity celebrates a century of passionate work and contribution of the athletes and officials from across the nation in building Team India, said IOA.
A joint statement issued by IOA president Narinder Batra and secretary-general Rajeev Mehta stated: “The new logo of the Indian Olympic Association is a symbol of our country’s identity and our values in sport.
“Designed to be carried with pride as our athletes take to the world stage, representing Team India, the new identity is a proud celebration of tiranga, the pride, dignity and a lifetime of determined hard work of our athletes and the values of unity, friendship and merit, upheld by the IOA.”
The previous institutional logo which drew its inspiration from the ‘Star of India’ hat was adopted during the period of British Raj in the Indian subcontinent and has been used since the formation of the IOA till date.
The new logos have been approved by the International Olympic Committee and the IOA is planning to have a special launch event of the logo on this year’s Independence Day on 15 August 2020.
Notably, IOA is the governing body for the Olympic Movement in India. As an affiliated member of the International Olympic Committee (IOC), Olympic Council of Asia (OCA) and Association of National Olympic Committees (ANOC), the JOA administers various aspects of sports governance and athletes’ welfare in the country. In this regard, the IOA oversees the representation of athletes or teams participating in the Olympic Games, Asian Games and other international multi-sport competitions of IOC, CGF, OCA and ANOC.