New Delhi: India’s largest public sector steel producer, Steel Authority of India Limited (SAIL), has won eight national awards from the Public Relations Society of India (PRSI), earning wide recognition for its innovation-driven and technology-led corporate communication strategy.
The awards were presented during the 47th All India Public Relations Conference, held in Dehradun from December 13 to 15, where SAIL’s entries stood out among submissions from leading organisations across the country. The honours underline the company’s growing emphasis on digital innovation, artificial intelligence, and creative storytelling to strengthen stakeholder engagement and align communication with national priorities.
सेल संचार उत्कृष्टता के लिए आठ प्रतिष्ठित पीआरसीआई राष्ट्रीय पुरस्कारों से सम्मानित
Read More – https://t.co/f2EIxSoit5 pic.twitter.com/NX0yT0jiRk
— Steel Authority of India Limited (SAIL) (@SAILsteel) December 22, 2025
Award-Winning Initiatives
SAIL received top honours across diverse categories, reflecting the scale and depth of its communication outreach. The awards include:
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Best Advertising Campaign using AI for its high-impact campaign during the Women’s World Cup 2025
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Best Use of AI in PR Campaign for the AI-driven news bulletin AI SAILTrack
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Corporate Website for superior user experience and accessibility
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Most Impressive Event Management for its exhibition at India Steel–2025
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Make in India (Defence Sector) for promoting indigenous steel solutions for national defence
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E-Newsletter for the audio-visual in-house bulletin SAILTrack
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Best Communication Campaign (Internal Publics) for the employee-focused AI & U competition
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Sustainable Development Report for creative excellence in SAIL’s Corporate Sustainability Report 2023–24
Chairman’s Remarks
Congratulating the communication team, SAIL Chairman Amarendu Prakash said the awards reaffirm the importance of clarity, purpose, and innovation in engaging stakeholders. He noted that the company’s increasing use of AI-powered tools across internal and external platforms demonstrates its ability to translate strategic vision into impactful messaging.
He added that SAIL will continue to raise communication benchmarks by combining cutting-edge technology with professional excellence, in support of the company’s long-term growth and its contribution to national development.
The sweeping recognition further cements SAIL’s position as a front-runner among Indian public sector undertakings in adopting next-generation communication practices rooted in innovation, inclusivity, and sustainability.
