Nashik: Devotion is taking a lavish turn in Nashik this Ganesh Chaturthi, with a local sweet shop putting a dazzling twist on Lord Ganesha’s favourite offering—a ‘Golden Modak’ priced at a staggering ₹27,000 per kilogram.
The special modak has been introduced by Sagar Sweets at Vidya Vikas Circle in Nashik and is coated with 24-carat edible gold, turning the traditional festive sweet into a luxury offering. The unusual creation has quickly become a talking point among customers and on social media.
24-carat gold coating, ₹27,000 price tag
According to reports, Sagar Sweets is selling the Golden Modak for ₹27,000 per kg this year. The shop has also prepared more than 25 varieties of modaks, catering to different tastes during the festival.
Watch | Nashik: A sweet shop in Nashik is selling modaks covered with 24-carat gold at Rs 27,000 per kg for Ganesh Chaturthi.
Sagar Sweets has introduced more than 25 varieties of modaks, including kaju, dry fruit, orange and malai. Kaju modaks are priced at Rs 2,000 per kg. pic.twitter.com/i5o4qkMqHi— United News of India (@uniindianews) September 13, 2026
Among the other offerings are kaju, dry-fruit, orange and malai modaks. A kilogram of the regular kaju modak, for instance, is priced at around ₹2,000, making the Golden Modak more than 13 times as expensive.
A customer quoted by UNI said the unique sweet caught attention particularly because of the sharp rise in gold prices, describing the golden coating as magnificent.
A festive tradition gets a luxury makeover
Modak occupies a special place in Ganesh Chaturthi celebrations and is traditionally offered to Lord Ganesha as naivedya. The sweet has long been associated with the festival, with households and sweet shops across Maharashtra preparing everything from traditional steamed modaks to contemporary versions featuring dry fruits, chocolate and other flavours.
For Sagar Sweets, however, the gold-coated version has become the headline attraction this festive season.
Interestingly, this is not the first time the Nashik sweet shop has experimented with golden modaks. In 2021, Sagar Sweets made headlines for selling gold-coated modaks at ₹12,000 per kg, while edible silver modaks were also offered.
The price of the Golden Modak has therefore risen substantially from its 2021 version, reflecting both the changing cost of premium ingredients and the continuing appetite for novelty during the festival season.
From traditional prasad to social-media sensation
The Golden Modak is also part of a wider trend of sweet makers creating extravagant and visually striking festive products to attract customers. In Nashik, where preparations for Ganeshotsav have been gathering pace, markets have already been witnessing increased demand for decorations and other festive items.
While the ₹27,000-a-kg price tag makes the Golden Modak a luxury purchase, its appeal appears to lie as much in its novelty and symbolism as in its taste. For devotees looking to offer something distinctive to Bappa, the glittering modak has emerged as one of Nashik’s most eye-catching festive attractions.
For ₹27,000 a kilogram, this isn’t just a modak—it is a premium expression of festive devotion wrapped in edible gold.
