Amway India, the country’s leading direct selling FMCG ((Fast Moving Consumer Goods) Company, has launched an Express Pick and Pay store at City Centre, Sector 4 in Bokaro on Friday. This is the second such store opened by the company in Jharkhand as a part of its strategy to increase consumer outreach.
The store’s format is similar to a ‘Mini Shopping Centre’ which gives an opportunity to the Amway consumers and distributors to touch as well as feel and purchase the high quality products offered by Amway.
On the occasion, G S Cheema, Senior Vice President, North and East regions, Amway India said, “Jharkhand is a key market for Amway in India and there is a high level of interest and appreciation of Amway products in the state which has encouraged us to open our second Express Pick and Pay store in the state.
“All Amway products are available at this newly opened store; will play a key role in increasing availability and visibility of Amway’s products to consumers in Bokaro”, he added.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care. Amway products are popular not just in India but across the world.
Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand; established itself as a leading brand in the vitamins and dietary supplements category in India as well.
The company has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is among the world’s top five, largest selling, premium skin care brands.
Amway India also offers ‘Attitude’, a premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.